Collection and Use of Personal Information
We collect personal information only when you provide it to us, through registration, completion of forms or e-mails, as part of an order for products or services, inquiries or requests about materials being ordered and similar situations in which you have chosen to provide the information to us. If you choose not to provide any requested personal information, you may be unable to access certain areas of the Website or App, such as password protected areas. We will retain control of and responsibility for the use of any personal information you disclose to us. Any data used by the App and Website will either be stored on your device, outside of our control, or used by Google Analytics, as described below.
Data Processed by Us When You Use Our Website
We may process your contact information (including first name, last name, email address) when you provide such information on our Website to receive our newsletter, to resolve issues, or to provide answers to inquiries. You may notify us at any time that you wish to unsubscribe by either clicking on the unsubscribe link in our newsletter, or by notifying our Customer Service Department at the address below.
Data Process by Us When You Use Our App
We may process your contact information (including first name, last name, email address), date of birth and gender. This is to enable you to install the App, create a profile, share information and receive information, services or other offers tailored to your needs, to resolve issues or to provide answers to your inquiries (as relevant), and to provide the App and to help improve the App. Data will only be retained for as long as you wish (see “Right of Access, Correction and Cancellation/Opt-Out” section below) or as long as we believe is relevant to the business situation or service, whichever is the earlier. Data will be collected from the information you provide to us when creating your profile through our App. You are required to provide the data for the purpose of creating a profile and without that data, you will not get most out of the app and personalized insights.
We may process behavioral analytical data, whether notifications (may include alerts, sounds and icon badges) are on or off, whether permission has been given to receive newsletter and any health data you have provided. This is to personalize the user experience, customize your content and provide personalized offers to you, and to track the performance of the App and user behavior so that we can improve the user experience, and to improve, develop and provide a better personalized product and service. Data will only be retained for as long as you wish (see “Right of Access, Correction and Cancellation/Opt-Out” section below) or as long as we believe is relevant to the business situation or service, whichever is the earlier. Data will be collected from the information you provide to us and through the way you use our App. You can switch off data collection at any time in the app settings, but without that data, we will not be able to ensure that pollen information is accurate and personalized.
We may process geographical location, and the users’ pollen log including date and time. This is to give you more accurate air quality and pollen data and to personalize your experience, and to ensure that pollen information is personalized and to collect anonymized data used for statistical purposes in order to improve the App. Data will only be retained for as long as you wish (see “what are your right” section below) or as long as we believe is relevant to the business situation or service, whichever is the earlier. Data will be collected from the information you provide to us and through the way you use our App. You can switch off data collection at any time in the App settings, but without that data, we will not be able to ensure that pollen information is accurate and personalized.
We may process geographical location, and the users’ pollen log including date and time. This is to give you more accurate air quality and pollen data and to personalize your experience, and to ensure that pollen information is personalized and to collect anonymized data used for statistical purposes in order to improve the App. Data will only be retained for as long as you wish (see “Right of Access, Correction and Cancellation/Opt-Out” section below) or as long as we believe is relevant to the business situation or service, whichever is the earlier. Data will be collected from the information you provide to us when entering your current location and using the allergy log. You are not required to provide the data if you do not want to, in which case your location will not be used, and you will not receive accurate pollen information. You can change your preference at any time in your settings. You can also download and delete the data the App has collected about you at any time in your settings. This will not include deletion of any anonymized data used for statistical purposes.
Disclosure of Personal Information
Cookies are used in order for us to improve the efficiency of your individual use of the Website and the App. Cookies are small text file identifiers that are sent to your web browser and stored on your computer’s hard drive. Cookies allow the Website to remember your computer on return visits. This is particularly important for websites or an app that require you to sign in as it speeds up your access. We may use both session cookies that are deleted when you close your web browser and persistent cookies that may be used by the Website on subsequent visits. When you use our Website, we automatically receive the name of you internet service provider, the website that you used prior to our Website, the websites that you visit from our Website and your Internet protocol address. This information is not linked to personally identifiable information.
Most web browsers are set up to accept cookies automatically but you can change the web browser’s settings to refuse new cookies, disable existing ones or let you know before new cookies are stored on your computer. However, if you refuse or disable cookies, some of the Website’s functionality may be lost. We may also include web beacons (also known as web bug, pixel tag or clear GIFs) on our Website or e-mails. Web beacons help us monitor the effectiveness of the Website by measuring the activity of the Website or how many users clicked on any elements of the Website. Web beacons do not automatically obtain personal information from you but can tell us when you have opened your email or visited the Website. If you want to delete any cookies or web beacons that are already on your computer or stop cookies or web beacons being stored on your computer in the future, see the “Help” section of your web browser. For additional information about deleting or controlling cookies or web beacons, see www.aboutcookies.org. In addition, you may opt-out of interest based advertising by participating providers by visiting www.networkadvertising.org for details on how to opt-out.
Our app and website use Google Analytics. Please refer to “How Google uses data when you use our partners’ sites or apps” for further information (located at www.google.com/policies/privacy/partners/).
Third-Party Advertisers or Remarketers
We may share Other Information about you with third parties including, but not limited to, advertising and remarketing providers, or other brand partners, for purposes of personalizing or otherwise understanding how you engage with ads or other content. For example, when a browser visits a site, pixel tags enable us and these third-parties to recognize certain cookies stored within the browser to learn which ads or other content bring a user to a given site. In addition, we may receive Other Information from these third parties, including through their service providers, such as advertising identifiers, IP addresses, and post-conversion data.
You may use the accompanying links to learn more about such providers and, if available, how to opt-out from their targeted ads or other personalization features. Please note you will not necessarily be opted-out of advertising or content generally; you may still receive generic ads or content.
For Instagram, please visit: Instagram: https://help.instagram.com/1896641480634370?ref=ig
For Facebook, please visit: https://www.facebook.com/help/568137493302217
Do Not Track and Advertising Across Different Websites
We currently do not change our tracking practices in response to “do-not-track” signals or other similar mechanisms. Third parties that have content or services on our website such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits. These third parties do not change their tracking practices in response to “do-not-track” signals from your web browser and we do not obligate these parties to honor “do-not-track” signals. To learn more about browser tracking signals and “Do Not Track,” please visit www.allaboutdnt.com.
ALK uses reasonable technical and organizational security precautions to protect your personal information from manipulation, loss, destruction or access by unauthorized persons. Any personal data that is provided to ALK by you will be encrypted in transit to prevent its possible misuse by third parties. Our security procedures are continuously revised based on new technological developments. Due to the nature of Internet communications, we cannot guarantee that such communications are 100% secure or error-free and disclaim that the information you provide us will remain free from theft, loss, or unauthorized access or use by third parties, despite our best efforts. You are responsible for maintaining the privacy of your own passwords and other special access numbers you might use to access the Website and App.
Children under the age of 13 are not the intended audience for the Website or App. In light of the importance of protecting children’s privacy, we do not knowingly collect personal information from this age group without prior parental or legal guardian consent.
Right of Access, Correction and Cancellation/Opt-Out
You have the right to access, review, correct, amend, change, restrict, and delete your preferences, your personal information stored in our system, withdraw your consent to the use of your personal data in the future, and/or receive a copy of your personal information stored in our system. You also have the right to opt-out of our communications and discontinue receiving educational and/or promotional information at any time. Please contact our Customer Service Department at the address below.
Last updated: January 28, 2021